| Project Overview | |
|---|---|
| Industry | Ecommerce |
| Service | Private Label Program |
| Product | Balloon Garland Kits & Party Decoration Sets |
| Material | Latex, coated art paper, BOPP foil |
| Process | Screen printing + offset printing + heat transfer |
| Production Type | Private label development + bulk production |
| Surface Finish | Metallic and agate latex, matte lamination packaging |
| Lead Time | 40 days development + 30 days production + 5 days air freight |
Client Challenge
A new DTC party brand needed to launch on Shopify and Amazon with 12 SKUs across three categories (balloon garland kits, decoration sets, gift bags). The brand had completed visual identity but no physical product designs. Required FBA-ready packaging and Amazon-compliant carton configuration.
Why Joyline
ODM development capability turned the brand's mood boards and color palette into production-ready designs without requiring the brand to hire a product designer. Multi-category coordination across balloons, paper, and foil products was managed under one PO. FBA prep experience ensured all cartons met Amazon inbound requirements on the first shipment.
Solution
Developed 12 SKUs from brand concept: 5 balloon garland kit colorways, 4 decoration sets (birthday, baby shower, wedding, graduation themes), 3 coordinated gift bag designs. Created custom packaging with brand identity, barcodes, and FNSKU labels. Configured cartons under Amazon 25-inch/50-lb limits. Air-freighted initial inventory for launch; sea freight pipeline established for replenishment.
Results
Brand launched on schedule with all 12 SKUs in stock. FBA shipment accepted without inbound rejections. First-month sales validated top 5 SKUs for replenishment ordering. Replenishment pipeline shifted to sea freight for improved unit economics.
Above results are representative of the program type. Specific brand name, exact quantities, and sales data are confidential per buyer agreement.